|
"CONVENIENCE"
- continued |
|
-Ad placement. Complete program management from
the moment you approve the advertising to the day it "hits the streets." We
handle everything. |
|
"PUBLISHER
INCENTIVES" |
|
-The Harcourt Group negotiates with publishers
to let our customers increase ad size and coverage areas, add single or
full-process color artwork, and test directories in new markets all at
special prices. |
|
"PUBLISHER
SUPPORTED AD TESTING" |
|
-Maximize your advertising dollars. Publishers
often develop a "Return on Investment" (ROI) strategy based on number of
calls, total sales and customer's estimated lifetime value. We monitor
responses to ad size, special features, and product or service heading. |
