-Business-to-business. Identify companies you want to reach and their
locations through the use of Standard Industrial Codes (SICs). Learn where
these businesses have the highest saturation and advertise in those areas.
-Profile customers. Drill-down research can help you determine your
customers’ likes and dislikes at the zip code level. For example: What type
of car are they likely to drive? What periodicals are they likely to read?
What do they purchase and how often do they purchase those items? What do
they like to eat and what hobbies do they enjoy?
